HAPPY RETURNS
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HAPPY RETURNS ✛
Client: Ouigo
Agency: Havas Creative Madrid
Christmas is here, and with it, the holiday campaigns. While most brands portray a highly stereotyped image of the season, idealizing the joy of reunions, OUIGO has broken the taboo. The company is shining a light on the less visible side of returning home for the holidays: a journey filled with mixed emotions such as stress, nostalgia, and family pressures. Feelings that can turn a long-awaited moment into a true emotional challenge.
To help address this issue, OUIGO is launching “Felices Vueltas” (“Happy Returns”). On December 17, 18, 22, and 23, renowned professional psychologists such as Patri Psicóloga and Alicia González, with over 1.5 million followers on social media, will join passengers aboard OUIGO trains traveling between Madrid, Barcelona, Valencia, Seville, and Málaga. They will offer conversations and practical advice to make the journey home more pleasant and stress-free.