LA LIGA DE LOS BOCADILLOS

✛

LA LIGA DE LOS BOCADILLOS ✛

Client: Mahou

School: Miami Ad School Madrid

Mahou challenged us to create an event that would liven up the halftime breaks in La Liga, and what could be more quintessentially Spanish than a good bocadillo (sandwich) wrapped in aluminum foil at that moment? That’s how La Liga de los Bocadillos was born, bringing together Spain’s two great passions: soccer and food.

Previous

Clean & Collect